Jessi Hager Goodrich is a designer creating timeless interiors that are elevated, yet approachable. Shaped by an emphasis on duality, her work captures both intention and nonchalance. Her clients are treated to a highly personalized design and her projects transcend the idea of a singular aesthetic preference.

Goodrich places great value on authenticity and wellness. She aims to align her concepts with a homeowner’s distinct personality and surrounding environment. She finds it important to focus on a home’s inherent character and create a sense of originality in a new space. Drawing on the sentiment of nostalgia and an upbringing in Appalachia, her philosophy revolves around creating the greatest impact on any budget. An exploration of secondhand furniture, antiques and reimagined belongings allows her client’s to see design in a new way. Through her design studio, one can expect to gain a fresh, curious perspective that caters to individuality.

Unencumbered by formal training or conventional design “rules”, Goodrich is able to lead with her intuition and eclectic flare. Whether her design is considered “on trend” or not, the furniture custom or thrifted, it holds little weight. It is her belief that these labels aren’t relevant when coming from an inspired place. Goodrich’s ability to see the merit in many styles and periods, allows her work to strike a balance only found in thoughtful interiors.

Spaces designed by Goodrich feel balanced, detailed, and dual in nature. Her design philosophy is mirrored in her personal life where she finds time each day to focus on that which is inherently beautiful. Through her design studio and with any emerging opportunity, Jessi Goodrich is simply looking to transcend the mundane.